Nice to meet you!
We’re set
to drive
sales & loyalty
to your business.

about-icon-1 eCom & Digital sales solutions

about-icon-2Performance Driven

about-icon-3Customer Experience, Data & Loyalty

about-icon-4We are not just advisors! We are doers!




Customized eCom & Omni Channel solutions for your business.

Tailor made solutions in all eCom aspects: Strategy, Technology, Marketing, Service, Financial and legal issues,Logistics and last mile.  Managing both dedicated teams inside the organisation and 3PL suppliers to deliver a perfect execution within the budget & time framework

Data & Loyalty

Data & Loyalty

In a connected & personalized world every company needs to build a direct relationship with it’s consumers. The key to future sales strategy is the ability to collect data, analyze, act upon consumer insights and repeat & create brand loyalty

Digital/Physical Shelf

Digital/Physical Shelf

We always look at the big picture to maximize your digital sales strategy. This includes selling and managing e-tail & marketplace shelves and the connection to the physical space. Retail has been shaken by eCommerce, but it’s far from being dead. eCommerce & Technology hasn’t killed retail, they’ve just changed the way people shop. Integrating technology into your brick-and-mortar space while also optimizing your digital shelves and online presence, is a key factor for success in the digital age.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

CRO is the art & science of converting visitors into paying customers. It involves constant  examination of the target audience and measurement of the conversion funnel using various tools like heatmaps, analytics and A/B testing. Then, we recommend actions in the commercial offers, design, micro-copy, SEO and more. Our Superpower is to connect the tactic CRO into strategic business and profitability results along with customers data and engagement metrics. CRO is a constant test & learn journey.



We are 2DO!
Nice to meet you!

We understand Businesses. We get People. We Know Technology.
We can help you grow, move faster and engage smarter

Michal Hayon,
Founder & CEO

Michal founded the company in 2012, after working with large retailers and recognizing the gap between consumers and what companies have to offer them in eCom & data. Prior to that, she was Senior VP in Comme-il-faut (fashion retail), VP business development in Gitam BBDO, and VP media in Gitam BBDO. Michal’s passion is running, Yoga and eCommerce

Liora Ziman,

Over 10 years experience in leading digital agencies and as a part of large digital based organizations such as Moblin, Superpharm & Interaction. Specializes in complex digital projects managements. Deeply familiar with the internal worlds and systems of considerations in large organizations.
Liora loves animals and has 3 cute dogs.

Noa Bar-Yochai,
Project Manager

Noa is a “Digital ninja” and has more than 12 years of experience as a digital manager in BBDO SOHO, E-dologic & Mantis. Her previous experience also includes roles in advertising agencies Publicis as a Supervisor and Gitam BBDO. Noa is a “eCom shopper master” and buys everything online from food to pharm to fashion. She is a professional, never forgets a thing and makes us laugh 🙂

Erez Ben-Moshe,
Data Scientist

Erez is a Data Analytics and Data Science expert. In his previous role Erez has worked at Strauss Group as the Big Data and Analytics manager  & developed infrastructure and methodologies for extraction of business value from consumer and sales data.  Prior to that Erez has worked for Coca-Cola, Yahoo!, Super-Pharm and CAL   and held various Analytics and Market Research positions.  Erez is very passionate about data and also serves as a lecturer at the Academic Tel-Aviv College

Lily Drimmer Kramer,
Project Manager

Lily has 9 years of experience in international E-commerce at Tenengroup Ltd., managing teams and projects for a multi-languages company with several E-commerce websites worldwide. If you wish to get her attention, you simply offer her a complex challenge to solve, as she loves numbers, Excel, people and exploring new niches. As an E-com expert, her motto is “If available, buy it online!” Born and raised in Germany she made ‘Aliya’ right after school and combined her Yekke’s organization skills with her natural Israeli spontaneity.

Adi Serero,
Project Manager

Adi has been living and breathing digital, advertising and branding for the past 10 years.
Managing Projects and people from birth 😊. Nothing escapes her eyes, building processes is her bread and butter. In the last 10 years, Adi had her own digital and branding firm, building strategy, digital marketing plans and project management. She loves working with people, passionate about exploring new areas and learning something new every day.

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