Nice to meet you!
We are set
to drive
sales & loyalty
to your brands.

about-icon-1Tailor made eCom & Data strategic business solutions

about-icon-2Results & Sales Driven

about-icon-3We execute with a smile

about-icon-4We are not just advisors! We are doers!

about-icon-5When you love what you do, the results are awesome


eCommerce & OmniChannel

eCommerce & OmniChannel

Customized eCom & Omni Channel solutions for your business.

Tailor made solutions in all eCom aspects: Strategy, Technology, Marketing, Service, Financial and legal issues,Logistics and last mile.  Managing both dedicated teams inside the organisation and 3PL suppliers to deliver a perfect execution within the budget & time framework

Data & Loyalty

Data & Loyalty

In a connected & personalized world every company needs to build a direct relationship with it’s consumers. The key to future sales strategy is the ability to collect data, analyze, act upon consumer insights and repeat & create brand loyalty

Digital Shelf

Digital Shelf

Digital is an integral part of almost every consumer journey. Online presence and digital shelves have a crucial impact on your business both online & offline. We master the consumer journey and set digital shelf strategy to maximize sales performance

Service Design

Service Design

Creating innovative and inspiring customer experiences & Delivering value across every touchpoint of the customer journey.
4 core activities: Research – we use research methods to understand your customer’s needs, Ideation – We re-imagine and optimize experiences, Prototyping – turning ideas to real life prototypes & Implementation – Our job does not end with a concept, we manage the project to deliver the best customer experiences which highly impact your bottom line



We are 2DO!
Nice to meet you!

We are a team of Digital ninja’s set to drive sales & loyalty to your brands. We are also dive masters. 🙂 let’s jump to the water together. We have all the equipment and the knowledge to help you win the competition. Don’t worry, you are not alone in the ocean. We are there in the water with you, wet & smiling (with our speedo’s and goggles)

Michal Hayon,
Partner and CO-CEO

Michal founded the company in 2012, after working with large retailers and recognizing the gap between consumers and what companies have to offer them in eCom & data. Prior to that, she was Senior VP in Comme-il-faut (fashion retail), VP business development in Gitam BBDO, and VP media in Gitam BBDO. Michal’s passion is running, Yoga and eCommerce

Eran Sion,
Partner and CO-CEO

Eran is a creative business entrepreneur. In his previous roles Eran established and managed the digital and erCommerce department in Kimberly Clark Israel and was Kimberly Clark’s eCommerce Director for the EMEA region. Earlier in his career, Eran established the digital activity of TBWA Israel and prior to that he managed major multi-sector accounts in several leading advertising agencies: McCann Ericson, BBDO and Ogilvy. In his spare time he is an amateur chef and swimmer. He is married with three boys and lives in Herzlia, Israel

Yael Kander,

Over 14 years’ experience in the marketing and advertising world, 8 years of them in the B2C (Retail and FMCG) and B2B (Tech), established and managing data platforms and e-commerce sites.
Yael was the marketing manager at the Delta fashion chain and a data and CRM manager at Kimberly-Clark. In her previous role at Microsoft she was the leader of the digital transformation solutions marketing program in the region.
An advocate for change, innovation fan and in a state of constant learning

Noa Bar-Yochai,
Project Manager

Noa is a “Digital ninja” and has more than 12 years of experience as a digital manager in BBDO SOHO, E-dologic & Mantis. Her previous experience also includes roles in advertising agencies Publicis as a Supervisor and Gitam BBDO. Noa is a “eCom shopper master” and buys everything online from food to pharm to fashion. She is a professional, never forgets a thing and makes us laugh 🙂

Erez Ben-Moshe,
Data Scientist

Erez is a Data Analytics and Data Science expert. In his previous role Erez has worked at Strauss Group as the Big Data and Analytics manager  & developed infrastructure and methodologies for extraction of business value from consumer and sales data.  Prior to that Erez has worked for Coca-Cola, Yahoo!, Super-Pharm and CAL   and held various Analytics and Market Research positions.  Erez is very passionate about data and also serves as a lecturer at the Academic Tel-Aviv College

Ella Alfandari,
Project Manager

Ella has a healthy obsession with e-commerce. Everything from buying to branding to marketing, e-com captures her curiosity and drives her creativeness. Ella started her career as a Corporate Attorney at the top Israeli law firm Meitar, but decided to “drop the suit” and pursue her passions, founding her own lifestyle and e-shop. She spent the last couple of years establishing, growing and nourishing an e-commerce brand, selling Boho-Chic inspired products worldwide. Ella is a highly determined red-head, team player and a curios self-learner

Keren Gruber,
Project Manager

Keren says she has a black belt in shopping, off and online. She has 12 years of experience as a TV producer and 9 years at Expim LTD which specializes in web and cloud solutions. Handling many clients and internet campaigns she worked with the biggest advertising agencies such as McCann Digital, GNS, Adler Chomsky and others. She fell in love with e-comm market and decided this will be her next step. She wanted to learn everything it has to offer, so she looked for champions to work with and picked us to teach her! She has passion and lots of love for her clients.

Florina Furmanov,
Project Manager

A professional online shopper that decided to make the obsession her profession.
With seven years of experience in Wholesale business, she acquired commercial and marketing knowledge. as a brand manager in Luxottica, the biggest eyewear company in the world, she led the marketing strategy of international brands. Florina is passionate about fashion, branding, lifestyle and adopting new digital trends, she’s multitasking, and always looking for a creative solution.

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